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With the CBD popularity on the rise, popular fresh fruit arrangement distributor, Edible Arrangements, has decided to get in on the act and has added another option to their fruit delivery – an entire CBD product line appropriately named Incredible Edibles.
The new product line includes treats such as chocolate-dipped fruit, baked goods, and smoothies. Not to be confused with edible marijuana products, these CBD-infused edibles will not get you high, but will provide therapeutic benefits, a fact the company emphasizes, describing the new line of products as “all health, no high.” The CBD products are produced for the brand using a pure plant-based solution (powder) self-created by the company which was established by Edible Arrangements founder and CEO Tariq Farid. The new company is focused on farming and supplying federally compliant “high-quality, traceable CBD,” as stated in a press release.
“Consumers are showing an increasing demand for CBD products, and now is the perfect time for us to make our mark on this flourishing industry,” a statement made by one of the Edible Arrangements representatives. According to the press release, the CBD industry is projected to reach $5 billion by the end of the year and over $20 billion by 2024.
Although legal due to the passing of the 2018 Hemp Farm Bill, The Food and Drug Administration (FDA) still has some uncertainty about the safety of CBD as an additive and dietary supplement, since it had recently been declared a drug ingredient, namely in a prescribed drug, Epidiolex, which treats epilepsy in children. In spite of this, sales are still increasing as companies continue to distribute the CBD products.
Dallas-Fort Worth was the chosen debut market for in-store sales of the new product line in October with 25 Edible Arrangements stores. However, the brand plans to expand the line to nearly 200 more participating locations across the U.S. by the end of the year.
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